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Using the POPIT model

Infographic

The POPIT model ensures that all business aspects are considered when investigating a business area.

Business analyst models and techniques such as the POPIT model are covered in-depth in our Business Analyst Certification online courses.

Using the POPIT model

The POPIT model is a holistic approach that helps analysts identify potential risks or opportunities. This helps inform decision-making and can either prevent a business from making a risky move or help give them direction by pointing them towards profitable ventures.

POPIT Stands for:

  • People.
  • Organization.
  • Processes.
  • Information & Technology.

People

  • Roles and job descriptions.
  • Skills and competencies.
  • Staff development.
  • Motivation.
  • Culture.

People

  • Roles and job descriptions.
  • Skills and competencies.
  • Staff development.
  • Motivation.
  • Culture.

Organization

  • Organizational structure.
  • Management style.
  • Business values.
  • Strategy.

Processes

  • Core processes.
  • Value streams.
  • Procedures.

Information & Technology

  • Content.
  • Reporting.
  • Policies.
  • Data.
  • Information flows.
  • Applications.
  • Equipment.
  • Hardware.
  • Software.

The POPIT model takes all the above factors into account and determines how they may help or hinder future business development plans.

POPIT infographic

The following infographic explains how to use the POPIT model in your analysis.

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